You might have wondered how Google selects the top results from thousands, sometimes millions, of webpages available on the Web. What brings competitors in the top 10, and why you lagged behind them. It’s quite possible, you know SEO or Search Engine Optimization, but it’s hard to focus on all the parameters essential for Google Ranking.
Beginners or experienced – for both it’s important to do the right things at the right time. Google has improved its search engine, and it’s consistently working hard to help users find the most relevant information, product or service, and so should you.
Here is a round-up of the best SEO tools that can help you keep your digital marketing at pace with the Google’s Updates and rank higher in SERP.
1. Google’s Search Console
Who can tell better than Google that what users are looking for on Google? Obviously, Google Search Console is the comprehensive SEO tool for webmasters, SEO experts, and business heads, and it’s FREE. It tells not just about the clicks, impressions, and CTR but also monitors the performance of a site on mobile and desktop. If you get some great website developers who can implement the technical SEO things appropriately nothing can stop you from reaching your goals.
2. Google’s Keywords Planner
This is the FREE go-to SEO tool for everyone and supports your marketing strategy from start to end. Google’s Keywords Planner pulls outs custom results as how searches are performed by demographics and technology (device, browser, operating system). It also tracks how your SEO and PPC strategy are working. Create goals to track user engagement and conversion at different points of their journey.
You do not need to be an SEO professional to get website SEO ranking and traffic for keywords relevant to your business. With the SEMRush SEO tool, you can have a complete report on traffic, keyword ranking, backlinks, and change in keyword ranking on desktop and mobile both. To know the health of your website, simply click on the SEO Audit tool. It explains to you about the SEO errors. It also has tools like SEO writing assistant that can help you have engaging content.
Ubersuggest by Neil Patel helps you with Rank Tracking, Site Audit, Keyword Research, Competitive Analysis, and Backlinks Tracking. It’s interface is quite easy, and is one of the cheapest SEO tools available in the market. Beginners find its training and support video and FAQs tutorials helpful in shaping their SEO strategy. Ubersuggest has three plans targeting Individual ($12/month), Enterprise ($20/month) and Agency ($40/month)
5. Small SEO Tools
Actually, it’s a bundle SEO tool that helps with content, design, user engagement, marketing, and tracking. Perform all like a pro. Small SEO Tools have Plagiarism Checker, Grammar Check, Reverse Image Search, Logo Maker, What is My IP, PDF To Word Converter, Internet Speed, TestSEO checker, and so on.
Most of the features of this tool are available for FREE. However, for paid marketers, it has a paid version of the keyword research tool to provide more accurate keywords for running an effective PPC campaign.
6. Screaming Frog
No list of SEO tools can be complete without the mention of Screaming Frog. Its free version comprises features like Find Broken Links, Errors & Redirects, Analyse Page Titles & Meta Data, Review Meta Robots & Directives, Audit hreflang Attributes, Discover Exact Duplicate Pages, Generate XML Sitemaps and Site Visualisations. For additional SEO analysis and monitoring features, you need to spend $191.23Per Year.
Moz is among the most popular and oldest SEO tool that simplifies digital marketing for individuals and businesses both. Keyword Explorer, Link Explorer, Authority Scores, Spam Score, and Page Overlay are some of the key SEO analysis features.
SEOlyzer monitors your SEO KPIs in real-time unlike other tools where you get to know about errors after thee to four days when the damage has been done. It helps marketers to respond immediately to a problem. It has free as well as paid versions for starters, experienced professionals, businesses and enterprises.