Buyers and sellers – were never as connected as they are today. Thanks to digital marketing for democratizing the marketplace by empowering all.
The COVID-19 situation has emphasized once again that digital marketing is a game-changer across all formats of marketing from ATL (Above the Line) and BTL (Below the Line) to TTL (Through the Line). This marketing blog reveals how the right digital marketing strategy can help you achieve your business goals in the most affordable manner.
Widespread Brand Building
A report published by Amy Watson on Statista in July 2020 claimed “The average daily time spent with digital media is expected to increase from 403 minutes (six hours and 43 minutes) in 2019 to 451 minutes (seven hours and 31 minutes) in 2020.”
Digital time spent has outpaced the time spent with TV, film, print and radio across all ages and economies from developed to emerging.
Therefore, the probability of getting connected with your target audience is higher through email marketing, Google Adwords marketing (PPC), display marketing on Facebook, YouTube, etc., and other Internet marketing formats. Adopt digital marketing into your ATL marketing strategy to take your business to the next level.
Conversion-Oriented Marketing
Customer acquisition is a challenging job. Marketers across the industries, work rigorously to cut down Cost per Acquisition (CPA) cost.
Subscribers, app downloads, sales, or donation – no matter what goals you have on your mind, digital marketing can help you achieve those in a budget that suits you. Along with using your own digital properties like websites and social channels, you can take help of influencers to reach out to your target audience.
Websites and social media pages of your business can complement your action plan, provided you are sincere towards the user experience. Most of the times, business owners fail to monetize their digital assets because of the mistakes of their designers and developers.
Customer Recommendations
“Some 88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis” quotes Peep Laja on CXL while decoding the factors influencing the purchase decision.
Digital space has provided a voice to consumers from across the countries. Whether their experience is bad or good – they are most likely to share it with their friends or family, and those views matter to your potential customers. Digital marketing experts keep a keen eye on customer review platforms like Trustpilot, Google reviews, etc, and use customer’s voice in their marketing strategy. It also helps them to share feedback with their clients or companies.
Online Reputation Management
“Companies risk losing 22% of business when potential customers find 1 negative article on the first page of their search results and 70% of potential customers with 4 or more negatives” quotes ignite, The Reputation Experts.
Safeguarding your business interest from negative marketing is indeed growing your business. Hope you won’t disagree. The scope of ORM or Online Reputation Management has become so much vital today that it deserves a separate mention. The Internet has empowered consumers the same way as it has done to businesses. With your competitor’s just a click away to your customers, you can’t afford to have a weak or band online reputation. To counteract the negative thoughts about your business you need to take ORM seriously. Respond to the bad reviews, listen to your customers, and try to build a positive vibe about your business.
