Google Analytics (GA) is a powerful tool for tracking website traffic and user behavior. Here are the steps to set up GA on your website:
- Sign up for a Google Analytics account: Go to the Google Analytics website and sign up for a new account. You will be prompted to provide basic information about your website.
- Set up a property: Once you’ve signed up, you’ll need to set up a property to track. A property is a website or mobile app that you want to track. You’ll need to provide some basic information about the property, such as its name and URL.
- Add tracking code to your website: After setting up a property, you’ll be given a tracking code snippet that you need to add to your website’s HTML code. This code will enable Google Analytics to track visitor behavior on your website.
- Verify that tracking is working: Once you’ve added the tracking code to your website, it’s important to verify that it’s working properly. You can do this by using the Real-Time report in Google Analytics, which shows you live traffic data.
- Set up goals: Goals allow you to track specific user interactions on your website, such as when someone makes a purchase or fills out a form. Setting up goals will help you measure the success of your website and marketing campaigns.
- Customize your reports: Google Analytics provides a variety of pre-built reports, but you can also customize your own reports to track specific metrics that are important to you.
- By following these steps, you’ll be able to set up Google Analytics on your website and start tracking valuable data about your visitors and their behavior.
This video will be useful to you if you wish to implement the change from the previous version of Google Analytics to GA4. Here is the fundamental information, and after implementing GA4, you can add tags for deep tracking. It also enables you to import current tags during implementation.
