I googled “PPC Consultant”, and came to this result nearby me. It’s my own Google Local Business Listing. The listing helps customers who are looking for PPC (Paid-Per-Click) SEM or Search Engine Marketing services in my area to connect with me.
Google My Business Listing is integrated with Google Search and Google Map, the two key Google services that guide the world to find what they need.
Google Local Business Listing creates a win-win situation for both customers and vendors. Let’s get into more details.
Benefits for Customers
1. Make a Choice
A Google Search pulls out all business listings created on Google along with Google Maps based on their relevancy to the search query. Hence, if you are new to an area and do not know the businesses operating there, Google Local Business Listings make your hunt easier. You have more choices in front of you.
2. Locate a Business
With one search, customers can easily find businesses offering products or services they need. Google Local Business Listing shows the address, distance from the viewers, directions, and opening hours. The precise information helps customers to locate the business and reach it at the right time.
3. Know Customer
If you are new to a business, the feedback of existing customers of the business will help you make a confident decision. If customers are not happy with the product or service of the business, look for alternative businesses. Wise people learn from the experiences of others.
4. Contact a Business
Google Local Business Listing let’s customers know about the phone number or email of the vendor. If you want to check the availability of a product or service, or the price, give a call to the vendor or write to it. You can dial the number with just a tap on your phone, and get connected with the vendor.
5. Tell Friends About Your Experience
Good or bad – you can share your experience about a business easily with your Gmail account. Writing a review is as easy as 1-2-3. It gets published after some validation from Google.
Benefits for Vendors
6. Acquire New Customers for Zero Cost
Getting website traffic or customers through SEO ranking or PPC ad campaign is a costly proposition, but Google Local Business Listing helps you get it for FREE. Moreover, the local business listings appear on the top of the SERP (Search Engine Result Page).
7. Adjust Business Timings
You have the flexibility to set your business hours. Telling customers about your business hours helps you build a healthy relationship. They won’t be wasting their time in traffic to rush to your business and only to find it close.
8. Create and Run an Ad
You can create an ad through the Google Local Business Listing dashboard, and run it with your Google Ads account. Thus, if you want to boost your online presence and customer acquisition, you can spend some money.
9. Show Your Expertise
Google Local Business Listing helps you showcase your expertise or certification. It helps you build a trust with the audience and get more business.
10. Market New Offers
Showcase your new offers – be it product or a service. The user interface of the Google Local Business Listing is so easy that you do not need to hire a developer or SEO professional to create a great portfolio.
11. Maintain Online Reputation
Ask your satisfied customers to leave a review about your business, their contribution will help you build a sound online reputation that will help you get potential buyers.